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Cross-selling and Upselling

Cross-selling and upselling are sales techniques designed to encourage customers to purchase additional or higher-priced products and services from your catalog.

Cross-selling​

Cross-selling can be achieved by suggesting optional products when items are added to the cart or by recommending accessory products on the checkout page.

Optional Products​

Optional products are suggested when the customer selects a product and clicks "Add to cart".

To enable optional products, go to Website > eCommerce > Products, select a product, go to the "Sales" tab, and enter the products you wish to feature in the "Optional Products" field.

Optional products cross-selling

Accessory Products​

Accessory products are showcased in the "Suggested Accessories" section during the "Review Order" step, just before proceeding to checkout.

To enable accessory products, go to Website > eCommerce > Products, select a product, go to the "Sales" tab, and enter the products you wish to feature in the "Accessory Products" field.

Suggested accessories at checkout during cart review

Upselling​

You can display alternative products at the bottom of the product page as an upselling technique, encouraging customers to consider a more expensive variant or product than their initial choice by presenting appealing alternatives.

Alternative products on the product page

To enable alternative products, navigate to Website > eCommerce > Products, select the desired product, and go to the "Sales" tab. In the "Alternative Products" field, add the products you want to feature.

Click "Go to Website" to view the alternative products displayed at the bottom of the product page.

To adjust the settings, click "Edit" and select the related building block. In the "Customize" tab, scroll to the "Alternative Products" section and modify the settings as needed to tailor the display to your preferences.