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Website Analytics

Website analytics helps website owners monitor how people use their site. It provides data on visitor demographics, behavior, and interactions, helping improve websites and marketing strategies.

You can track your Varyshop website's traffic using Plausible.io or Google Analytics. We recommend using Plausible.io as it is privacy-friendly, lightweight, and easy to use.

The Plausible analytics dashboard is also integrated into Varyshop and can be accessed via Website > Reporting > Analytics.

Plausible.io​

If you wish to use Plausible.io account, proceed as follows:

  1. Create or sign in to a Plausible account using the following link: https://plausible.io/register.
  2. If you are creating a new account, go through the registration and activation steps. When asked to provide your website details, add its Domain without including www (e.g., example.varyshop.com) and change the Reporting Timezone if necessary. Click "Add snippet" to proceed to the next step. Ignore the "Add JavaScript snippet" instructions and click "Start collecting data".
  3. Once done, click the Plausible logo in the upper-left part of the page to access your list of websites, then click the gear icon next to the website.

Click the gear icon in the list of websites

  1. In the sidebar, select "Visibility", then click "+ New link".
  2. Enter a "Name", leave the "Password" field empty, as the Plausible analytics dashboard integration in Varyshop doesn't support it, then click "Create shared link".

Credentials creation for the new shared link

  1. Copy the shared link.

Copy the shared link URL from Plausible.io

  1. In Varyshop, go to Website > Configuration > Settings.
  2. In the "SEO" section, enable "Plausible Analytics", then paste the "Shared Link" and click "Save".

Tip: If you have multiple websites, add your websites to your Plausible.io account by going to https://plausible.io/sites and clicking "+ Add website". In Varyshop, in the Website settings, make sure to select the website in the "Settings of Website" field before pasting the "Shared link".

Note: Varyshop automatically pushes two custom goals: 'Lead Generation' and 'Shop'.

See also: Plausible Analytics documentation

Google Analytics​

To follow your Varyshop website's traffic with Google Analytics:

  1. Create or sign in to a Google account using the following link: https://analytics.google.com.
    • If you are setting up Google Analytics for the first time, click "Start measuring" and go through the account creation step.
    • If you already have a Google Analytics account, sign in and click the gear icon in the bottom-left corner of the page to access the Admin page. Then, click "+ Create Property".

Measurement ID in Google Analytics

  1. Complete the next steps: property creation, business details, and business objectives.
  2. When you reach the Data collection step, choose the "Web" platform.

Choose a platform for your Google Analytics property

  1. Set up your data stream: Specify your "Website URL" and a "Stream name", then click "Create stream".
  2. Copy the "Measurement ID".

Measurement ID in Google Analytics

  1. In Varyshop, go to Website > Configuration > Settings.
  2. In the "SEO" section, enable "Google Analytics", then paste the "Measurement ID" and click "Save".

Tip: If you have multiple websites with separate domains, it is recommended to create one property per domain. In Varyshop, in the Website settings, make sure to select the website in the "Settings of Website" field before pasting the "Measurement ID".

See also: Google documentation on setting up Analytics for a website

Google Tag Manager​

GTM (Google Tag Manager) is a tag management system that allows you to easily update measurement codes and related code fragments, collectively known as tags on your website or mobile app, directly through the code injector.

Warning:

  • Some GTM tags use data layers (e.g., advanced eCommerce tracking data layers) to retrieve variables and send them to Google Analytics. Data layers are currently not managed in Varyshop.
  • Google Tag Manager may not be compliant with local data protection regulations.

To use GTM, proceed as follows:

  1. Create or sign in to a Google account by going to https://tagmanager.google.com/.

  2. In the "Accounts" tab, click "Create account".

  3. Enter an "Account Name" and select the account's "Country".

  4. Enter your website's URL in the "Container name" field and select the "Target platform".

  5. Click "Create" and agree to the Terms of Service.

  6. Copy the <head> and <body> codes from the popup window. Then, go to your website, click "Edit", go to the "Themes" tab, scroll down to the "Website Settings" section, then click <head> and </body> to paste the codes.

Install Google Tag Manager

Note: The data is collected in the marketing tools used to monitor the website (e.g., Google Analytics, Plausible, Facebook Pixel), not in Varyshop.