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Link Tracker

The link tracker allow you to create tracked links to measure your marketing campaigns' effectiveness. They let you determine which channels bring you the most visitors and make informed decisions.

Configuration​

The "Link Tracker" module is not installed by default. You need to enable the "Email Marketing" option by going to Website > Configuration > Settings. Alternatively, you can install the "Link Tracker" module itself or one of the marketing apps.

Create a Traceable URL​

To create and manage tracked links, navigate to Website > Site > Link Tracker. Fill in the following information and click "Get tracked link" to generate a tracking URL.

  1. URL: The URL which is the target of the campaign. It is automatically populated with the URL from where you access the menu.

  2. Campaign: The specific campaign the link should be associated with. This parameter is used to distinguish the different campaigns.

  3. Medium: The medium describes the category or method through which the visitor arrives at your site, such as organic search, paid search, social media ad, email, etc.

  4. Source: The source identifies the precise platform or website that referred the visitor, such as a search engine, a newsletter, or a website.

Create a link tracker URL

The "Campaign", "Medium", and "Source" are called UTM (Urchin Tracking Module) parameters. They are incorporated in the tracked URL.

Website Visibility​

You can use the UTM parameters to hide or show building blocks for specific audiences. To achieve this, click the "Edit" button on your website, select a building block, go to the "Customize" tab, scroll down to "Visibility", and click "Conditionally".

Use the conditional visibility to display site elements to specific audiences

For each parameter available in the Visibility section, you can choose "Visible for" or "Hidden for" and select the record you want from the dropdown list.

To get an overview of your tracked links, go to Website > Site > Link Tracker and scroll down to "Your tracked links" section.

Get an overview of all the links you track

Statistics​

To measure the performance of tracked links, click the "Stats" button.

View the statistics related to a specific tracked link

Scroll down to the "Statistics" section to get an overview of the number of clicks of your tracked links. You can display information for a specific period by clicking the "All Time", "Last Month", or "Last Week" options.